Privacy Policy

1. Introduction

Semrush AI Tools (“we,” “our,” or “us”), operating under the domain semrushaitools.com, provides free, browser-oriented document productivity tools. This Privacy Policy details the types of information we process, how we protect your privacy, and your legal rights.

2. Document File Processing Architecture

Our core philosophy is Privacy by Design. Unlike traditional online document converters that require sending full files across the internet:

• In-Browser Execution: Tools including Merge PDF, Split PDF, Rotate PDF, Watermark PDF, Page Numbers, Crop PDF, and JPG to PDF run client-side JavaScript and WebAssembly compiled code inside your browser sandbox. Your files do not leave your computer.
• AI & Cloud Services: For features that explicitly leverage machine learning intelligence (such as AI PDF Summarizer), document text excerpts are transmitted over TLS-encrypted connections directly to our secure inference API. The text is processed strictly in transient memory to generate your requested output and is permanently deleted immediately following delivery. We do not use your proprietary documents to train public AI models.

3. Cookies & Local Browser Storage

We minimize the use of tracking mechanisms. We use standard browser localStorage solely to remember user interface preferences (such as your chosen compression level, dismissed banners, or active theme). You can clear this storage at any time via your browser settings.

4. Information We Collect

We do not require user account registration for any of our basic document tools. We only collect information that you explicitly choose to provide:

• Customer Inquiries: If you submit a query via our Contact Us form, we collect your name, email address, and message text to respond to your support request.
• Technical Diagnostics: Standard anonymized HTTP server logs (IP address, user-agent, timestamp) may be automatically logged by our edge hosting network solely for rate limiting, DDoS mitigation, and server reliability.

5. Advertising & Third-Party Analytics

To maintain free access to our tools, our website reserves clean advertising placeholders that may display contextual advertisements served by compliant third-party ad networks (such as Google AdSense). These ad partners may utilize cookies or web beacons to display non-personalized or personalized ads subject to applicable privacy laws and user consent.

Users can manage or opt out of personalized advertising by visiting the Digital Advertising Alliance Consumer Choice tool or Google Ad Settings.

6. Data Retention & Erasure

Because files processed client-side never reach our servers, there are no file copies retained on our systems to delete. For support inquiries sent via contact forms, correspondence records are retained for a maximum of 12 months for quality assurance and then purged.

7. International User Rights (GDPR & CCPA/CPRA)

Regardless of your geographic location, we respect your rights to data transparency, rectification, and erasure. Under the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA):

• You have the right to request confirmation of whether we hold personal data concerning you.
• You have the right to request deletion of any support communications.
• We do not “sell” or “share” personal information as defined by California law.

8. Children's Privacy

Our services are intended for general adult audiences and working professionals. We do not knowingly collect personal information from children under the age of 13. If you believe a child has submitted personal details through our contact form, please notify us immediately so we can remove the record.

9. Contact Information

For questions regarding this Privacy Policy or our security practices, contact us at: